From $1MM to $5MM in 12 Months,
Scaling Sales and Ads

From $1MM to $5MM in 12 Months, Scaling Sales and Ads

Amazon Platform

Category

Health & Household

Strategy

Catalog Optimization

Advertising

Compliance

P&L Support

A+ & Brand Store

Strategy

Catalog Optimization

Advertising

Compliance

P&L Support

A+ & Brand Store

Strategy

Catalog Optimization

Advertising

Compliance

P&L Support

A+ & Brand Store

Seller Central

4 Years - Client Acquired

by Aggregator

4 Years - Client Acquired

by Aggregator

4 Years - Client Acquired

by Aggregator

Services

Client Engagement

305,000+

Units Sold

$3.76 Total ROAS (MER)

330+Million Impressions

The Problem

Navigating a brand transition and driving awareness in a crowded wellness category, through new Amazon compliance hurdles and ASIN attacks.

The client was rotating agency partners every 12 months for the 3 years prior to engaging Adaptive. They had built a $1MM Amazon business but were getting ready to transition all of their products to a new brand, which meant starting from scratch with sales and reviews. They were advertising, but were not aggressive and were not ranking at top of search.

Once we had implemented the brand transition to launch new SKUs and catalog optimizations, we were met with nearly constant ASIN attack and with Amazon's hands-off nature to solving these issues, it truly was lonely at the top of the mountain.

Top it off with a new, very strict compliance policy being rolled out by Amazon, the client looked to Adaptive to spearhead the development of processes to keep listings active, accurate and compliant.

We transitioned brands with no loss in revenues, when sales grew is when the ASIN attacks started…

The Work

Aggressive ads, accessing beta Brand Registry programs, and building processes for compliance let us scale this brand from $1MM - $5MM annual revenues in 12 Months.

Focus on Profit - Reviewed P&L and pushed client to re-negotiate their pricing with suppliers, resulting in a 30% increase in net margins and first order profitability.
Managed 7-figure Ad Spend - Profitably grew ad spend by 780%YoY and built an acquisition machine.

Optimized Catalog - Replaced low price offers with larger serving counts to increase Average Order Value. Setup variations, keyword optimization and great content to achieve Best Seller rank and Organic #1 position on critical keywords.
ASIN Attacks Stopped - Lead the fight against ASIN attacks through contacts in the Brand Registry and a beta program called "Priority Catalog" to lock listing attributes globally.
Developed Compliance Process - Worked with team to develop the process and best practices for meeting compliance and managed all compliance approvals.

Focus on Profit - Reviewed P&L and pushed client to re-negotiate their pricing with suppliers, resulting in a 30% increase in net margins and first order profitability.
Managed 7-figure Ad Spend - Profitably grew ad spend by 780%YoY and built an acquisition machine.

Optimized Catalog - Replaced low price offers with larger serving counts to increase Average Order Value. Setup variations, keyword optimization and great content to achieve Best Seller rank and Organic #1 position on critical keywords.
ASIN Attacks Stopped - Lead the fight against ASIN attacks through contacts in the Brand Registry and a beta program called "Priority Catalog" to lock listing attributes globally.
Developed Compliance Process - Worked with team to develop the process and best practices for meeting compliance and managed all compliance approvals.

Focus on Profit - Reviewed P&L and pushed client to re-negotiate their pricing with suppliers, resulting in a 30% increase in net margins and first order profitability.
Managed 7-figure Ad Spend - Profitably grew ad spend by 780%YoY and built an acquisition machine.

Optimized Catalog - Replaced low price offers with larger serving counts to increase Average Order Value. Setup variations, keyword optimization and great content to achieve Best Seller rank and Organic #1 position on critical keywords.
ASIN Attacks Stopped - Lead the fight against ASIN attacks through contacts in the Brand Registry and a beta program called "Priority Catalog" to lock listing attributes globally.
Developed Compliance Process - Worked with team to develop the process and best practices for meeting compliance and managed all compliance approvals.